On-Page SEO Checklist: 25 Checks Before You Publish

Free checklist from HisaabTools · Last reviewed 25 September 2026 · Print → Save as PDF to keep a copy.

Search intent and content

1. The page answers one clear question or task that people actually search for
2. The answer appears in the first two sentences
3. It adds something the top results don’t: data, a tool, an example or first-hand experience
4. Facts, prices and rules are current and dated
5. Sources are linked for any figure a reader might question
6. No filler paragraphs; every heading earns its place
7. Written for people; the main phrase appears naturally, not repeatedly

Titles, headings and snippets

8. Title tag is about 50–60 characters and leads with the main topic
9. Meta description (around 150 characters) states the benefit
10. Exactly one H1, matching the page’s purpose
11. H2s follow the order a reader would ask questions
12. URL is short, lowercase and readable

Links

13. Links to 2–5 related pages on your own site
14. At least one existing page links to this new page
15. Link text describes the destination (not “click here”)
16. External links go to authoritative sources; paid links are marked sponsored

Media and experience

17. Images are compressed and have descriptive alt text
18. The page works well on a phone with no sideways scrolling
19. Main content loads fast; nothing jumps around as it loads
20. Ads never cover or push down the main content

Technical

21. The page is indexable (no stray noindex) and in the XML sitemap
22. Canonical URL points to itself
23. Structured data matches visible content, with no fake ratings
24. FAQ schema only covers questions actually shown on the page
25. Author or reviewer and the last-updated date are visible

Check wording and repetition with the Keyword Density Checker.